Jane Jardine Design Ltd.
Jane Jardine Design | Art Direction | Design Consultant | Creative Project Management
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DesignOneThing

A designer originally from Toronto, I worked as a Creative Director in a design agency in Bermuda before making my way to Leeds to work on branding/packaging for Bettys & Taylors, create the Kirstie Allsopp and Wallace & Gromit giftware ranges for Marks & Spencer and eventually set up my own Design Consultancy, working with FMCG brands and art direction with textiles/commercial interiors.

I’m interested in all things design – from beautiful packaging design to interiors trends & solutions. I really do believe in the adage ‘Design one thing, you can design everything’ – it’s all about communication and problem solving. I’m a keen interiors stylist and think that the best home designs are inventive and include secondhand pieces and links to nature.

The Lure of the Sea Salt

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Wherever you travel to in the world, I highly recommend at least one trip to the supermarket. Treasures abound! Not only a real feel for local everyday life, but a great opportunity to pick up a few interesting food gifts to bring back home.

On our last trip to Iceland, we stumbled across these beautiful boxes of artisanal sea salt crystals by ‘Saltverk’. What’s lovely about this is a clear sense of place – the cool, clean Scandi aesthetic with dramatic, moody Icelandic landscape photography. I was thinking about brands/products that embody a region while working on the branding and packaging for Alnwick Soap Co www.alnwicksoapcompany.co.uk. As the product is handmade in and inspired by the natural beauty of Northumberland, local landscape photography is featured and integral to the brand identity.

I’ve always been a fan of utilising the insides of packaging for your message too, and in this case, you’re treated to a panoramic seascape wrapping from the inside lid to side flaps. I also like how they’ve mixed up full-bleed image with white framed panels around the box to heighten contrasts of light and dark. So, some gifts for the foodies back home (tick).

Closer investigation reveals that the salt is hand harvested and thanks to Iceland’s geothermal energy, the product is completely sustainable and carbon-neutral. The founder, Björn Steinar Jónsson, actually reinstated the centuries-old tradition of salt production in the area, the remote Reykjanes in the Westfjords.

So, great tasting pure sea salt, a gorgeous box, a romantic back story plus it’s all sustainable and eco-friendly – what’s not to love? I’m eking out the last of my stash of these lovely salts – but thankfully they deliver internationally, hurrah! www.saltverk.com

Jane Jardine