Full rebrand, asset creation & packaging design for this Northern Irish brand of artisinal gluten-free granola. I created the illustrations, ownable photography compositions, art directed the photoshoot and wrote some of the copy also. The brief was for an abundant & joyful brand – the colour palette is slightly retro (think Olipop) and I applied a subtle distress to the illustration for a lo-fi/risoprint feel. We are in the process of expanding the brand offering into other products as UK retailers such as Costco & Sainsburys join to launch them.
